Your campaign logo is the lynchpin of your school board campaign’s branding efforts. It is what identifies you to voters, as your logo appears on your brochures, direct mailings, signage and all of your other campaign advertising.
A poorly-designed logo will reflect badly and will keep voters from taking a candidate seriously. A good campaign logo is simple and only includes important elements, such as the candidate’s name and the elected office that they seek. Political logos with too many colors or busy design elements can be confusing or difficult to read.
While there may be other candidates running for a board position, blatantly copying another logo is a bad idea. It can raise accusations of plagiarism and cause a distraction from the issues. Even though many political logo designs tend to have similar elements, don’t borrow your look from your election opponent or anyone else running locally.
Political Logo Design Samples
School Board Logo Design Tips
Keep it simple. Candidates for board of education or superintendent positions use both serif and san-serif fonts. Script lettering is not recommended as it is harder to read and it may not translate well to print materials and yard signs. If you add additional elements, such as a mortar board or apple, try to have it integrate well into the overall look.
Limit your colors. School board candidates go with all sorts of colors, from black (as in blackboards) and white to green and red to blue and white and everything in between. Odd colors may get attention and let the viewer know that you are running for a non-traditional elected position, but an odd look also distract from your message.
Know the rules. There may be local rules or laws that prohibit what can appear on your signage. There may be restrictions about certain image elements and wording. Bes sure to know the rules before your start your campaign. If you are unsure, ask your local election board.
Stay consistent. Once you have an active logo, don’t change it later in the campaign. Much of your voter branding is tied into in your logo design and colors. If you change it, you’ll a lot of that branded identification.
Who Designs Campaign Logos?
Many smaller campaigns often hire a professional to create their logo and design. Often a a volunteer or the candidate themselves will create their logo with Photoshop or other graphic programs. Another alternative is that the local print shop creates the logo when the campaign produces their first print piece.
Regardless of who designs the logo, you will need a high-resolution version of it for print and large signs. Low-resolution files are fine for the web, but jpg files do not render well in offline promotion. Without a high-res file to use, you may need to recreate the design – and that may be difficult to do after the fact.
School Board Logo Templates
Online Candidate carries a large number of school board candidate logo templates. These files are in PSD and AI formats, designed for Adobe Photoshop and Adobe Illustrator. Click to see the product:
Custom-designed Online Candidate website packages include a custom logo, site header and color design. A high-res version of the designed logo is also provided to clients for FREE!