Announcing your candidacy for school board is a process that involves a lot of preparation and planning. When doing so, it is important that you are able to fully answer the question: “What are my goals for my school district?” You should have a clear understanding of local school issues and how will address those issues if elected to the board.
There are several ways that school board candidates can prepare to announce their candidacy.
A campaign website should be created to provide information about you and your platform. This website should include your biography, platform, and contact information. Make sure it is easy to navigate and has clear call-to-action so others can get involved in the campaign.
A press release should be drafted to announce your candidacy to the public. It should provide information on the candidate’s background, goals and plans if they are elected. Press releases can be distributed to local newspapers and news organizations, as well as published online. The release should include your contact information, along with a link back to your campaign website.
Social media channels also help spread the word. Platforms like Facebook, Twitter, LinkedIn, Instagram and YouTube should also be used to announce your candidacy. Share updates about why you want to serve on the school board or share stories about issues that matter most to your local school district.
It’s a big step on the day you announce your candidacy. It will immediately put you in the public eye. It is important to be prepared and to make sure that you are ready for the next steps of your school board campaign.